4x Revenue Growth in 6 Months for Hama Beauty
We helped Hama Beauty scale into a fully functional skincare quiz platform, increasing revenue 4x and tripling conversion rates with a seamless digital experience.
4x Revenue Growth in 6 Months for Hama Beauty
We helped Hama Beauty scale into a fully functional skincare quiz platform, increasing revenue 4x and tripling conversion rates with a seamless digital experience.
The Company
Hama Beauty, a next-generation online platform, is transforming the beauty industry with AI-driven personalized skincare and beauty product recommendations. Founded by Tari Kandemir, the platform connects users with products tailored to their skin type, tone, and individual concerns through a data-driven skincare quiz. With a database of over 400 brands. Hama Beauty has been featured in WWD, InStyle, and POPSUGAR, establishing itself as a leader in personalized beauty.
The Challenge
Hama Beauty struggled with an outdated user interface that hindered engagement and usability. The existing recommendation engine lacked precision, leading to lower trust and conversions. Additionally, the consumer intake quiz did not collect detailed enough data, reducing the accuracy of personalized suggestions. The platform also faced difficulties integrating real-time third-party product data, resulting in outdated information. A fragmented shopping experience further led to high abandonment rates, making it essential to create a seamless transition from product discovery to checkout.
Fulcrum's Solution
To overcome these challenges, Fulcrum Solutions designed and implemented a cutting-edge, scalable platform, delivering a refined UI/UX, AI-driven recommendations, and seamless data integration.
Intuitive UI/UX Redesign
A modern, user-friendly interface to enhance engagement and trust.
Intuitive UI/UX Redesign
A modern, user-friendly interface to enhance engagement and trust.
AI-Powered Recommendation Engine
Machine learning-driven personalization for more accurate product matches.
AI-Powered Recommendation Engine
Machine learning-driven personalization for more accurate product matches.
Optimized Consumer Intake Quiz
Expanded data collection for deeper insights and better recommendations.
Optimized Consumer Intake Quiz
Expanded data collection for deeper insights and better recommendations.
Real-Time Data Integration
Automated updates from third-party retail and review platforms for accurate product information.
Real-Time Data Integration
Automated updates from third-party retail and review platforms for accurate product information.
Seamless Purchase Flow
A frictionless navigation to improve conversions.
Seamless Purchase Flow
A frictionless navigation to improve conversions.
Impactful Results
We helped Hama Beauty scale into a fully functional skincare quiz platform, increasing revenue 4x and tripling conversion rates with a seamless digital experience. The new platform delivered a 35% reduction in customer acquisition costs and established Hama Beauty as a leader in personalized beauty technology.
Enhanced User Trust
A more intuitive and seamless experience increased confidence in recommendations.
Stronger Brand Authority
Elevated credibility through an improved, data-driven platform.
Improved Decision-Making
More accurate recommendations empowered users to make informed skincare choices.
Seamless Integration
Real-time data synchronization ensured always-up-to-date product listings and reviews.
Scalability for Growth
A future-proof infrastructure positioned Hama Beauty for long-term expansion.
Other Case Studies
CTO Teammate
We provided hands-on technical leadership alongside a multidisciplinary development team. The engagement went beyond execution, with Fulcrum acting as an extension of the client's development management function.
CTO Teammate
We provided hands-on technical leadership alongside a multidisciplinary development team. The engagement went beyond execution, with Fulcrum acting as an extension of the client's development management function.
TrustWrx
We worked closely with the TrustWrx leadership team to deliver a custom router implementation software platform designed for seamless installation and configuration.
TrustWrx
We worked closely with the TrustWrx leadership team to deliver a custom router implementation software platform designed for seamless installation and configuration.
Relloe
We supported Relloe in building their MVP supply chain platform, establishing a strong foundation for order management and collaboration with CTO-level oversight and scalable architecture.
Relloe
We supported Relloe in building their MVP supply chain platform, establishing a strong foundation for order management and collaboration with CTO-level oversight and scalable architecture.
Pocketyard
We partnered with Pocketyard to build their procurement platform from the ground up, delivering a seamless web-based system while maintaining rapid iteration, strong communication, and hands-on technical leadership throughout the engagement.
Pocketyard
We partnered with Pocketyard to build their procurement platform from the ground up, delivering a seamless web-based system while maintaining rapid iteration, strong communication, and hands-on technical leadership throughout the engagement.